As part of its ongoing efforts to promote all things related to the beloved and immensely-popular Pokémon franchise, The Pokémon Company has shared special content dedicated to Ash Ketchum from Pokémon the Series. The company has also called yesterday, September 15, National Ash Ketchum Day:
Spin those hats backwards, Trainers—we’re celebrating the anniversary of Ash’s Alola League win! Going forward, September 15th will be known as #NationalAshKetchumDay!
Source: The Pokémon Company