Pokemon GO praised by Apple CEO Tim Cook

Tim Cook is one of the latest big shots to acknowledge and praise Pokemon GO‘s popularity and success. During a conference call, the Apple CEO referred to the Niantic-developed mobile game as “a testament to what happens with innovative apps.” He also reiterated his thoughts on how “AR can be huge” and that Apple “will continue to invest” in the technology, according to Shacknews. Pokemon GO was released earlier this month in more than 30 countries across the globe for iOS and Android devices.

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