More than 400 Target stores across the U.S. have transformed their bollards into giant Poké Balls as a result of Pokemon GO‘s popularity. “We wanted to create an extra special experience for our biggest Pokémon fans, and landed on this idea that we think they’ll love,” said Target senior vice president of marketing Rick Gomez. “Our creative team—many of whom are Pokémon fans themselves—designed the Poké Balls, and we worked quickly to get them up across the country. We hope our guests have as much fun with them as we do.” The company is encouraging Pokemon fans to take photos alongside the Poké Ball-themed bollards and share them on social media using the hashtag #TargetRun.
Target transforms its bollards into Poké Balls for Pokemon GO
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