Nintendo addresses the popularity of Pokémon GO and its impact on Pokémon Sun and Moon

The following comes from Nintendo president Tatsumi Kimishima during the company’s latest financial briefing, in regard to the correlation between Pokémon GO and Pokémon Sun and Moon:

Sales for Pokémon Sun and Pokémon Moon brought renewed momentum to the business. Efforts to appeal to children and female consumers have paid off in the fiscal year ended March 2017. Furthermore, with the upsurge in popularity of Pokémon GO, Pokémon Sun and Pokémon Moon accelerated sales for both hardware and software and brought even more momentum to the business.

Note: Pokémon GO is an application for smart devices (Development and Publishing: Niantic, Inc., Development Oversight: The Pokémon Company)

This is the cumulative sell-through trend in Japan, the U.S. and Europe for Pokémon Sun and Pokémon Moon, which released in November of last year. Sales of this title have continued to grow even after the start of the new year. I think you will find that these sales show record momentum, even when compared against the sell-through trends one year after release of other Pokémon titles released on Nintendo 3DS in the past.

Note: Like Pokémon Omega Ruby and Pokémon Alpha Sapphire, Pokémon Sun and Pokémon Moon released in the European market one week later than other regions.

Source: Nintendo Financial Results Briefing for Fiscal Year Ending March 2017

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