Pokémon GO sponsors like McDonald’s pay Niantic up to $0.50 per visitor

Pokémon GO developer Niantic says it has driven 500 million visitors to sponsored locations like McDonald’s Japan, where players can find a special virtual item. In a recnet interview published by Brazil’s Globo newspaper, Niantic VP of strategic partnerships Mathieu de Fayet said revealed that “The idea is to offer players items at certain locations, and partners pay $0.15 for each visitor attracted to the game. And we’ve already attracted 500 million visitors. In Japan [at the game’s peak last summer], each activated McDonald’s store attracted 2,000 visitors a day.” At $0.15 per visit, this would indicate that the sponsorships could have racked up $75 million in revenue for Niantic, while the high bound of $0.50 would have generated $250 million. For more on this story, click here.

Source: TechCrunch


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