A new study has found that Pokémon and Super Mario Bros. are among the most appealing kids’ brands in three key European markets – UK, France and Germany – for the second quarter of 2017. Read on below to learn how this study was conducted:
- Methodology: Online Study
- Sample size: n = 1200 children aged 4 to 12 years
(n = 400 per country) - Fieldtime: May 19th to June 5th, 2017
- Selection of licenses by the editors of the leading licensing magazines in Europe: Total Licensing (UK), Kazachok (F), and Licensing Press (GER).
- Alternating set of licenses in each wave
- Mix of national and international licenses
- Covered variables for each included license:
- Basic indicators such as awareness, appeal, and ownership
- Visibility and ownership of products
- Market status: diagnostic information such as the license’s hype value
- Category fit: Suitability for in-home and
out-of-home products - Market segmentation: High potential licenses,
cash cows and niche licenses. - Favorite licenses (unprompted)
- NEW: The graphic display of the top 10 results refer to all licences covered in the Kids License Monitor during the past 6 months
Source: Icon Kids and Youth
Pokémon Blog 