The following information comes from Nintendo president Tatsumi Kimishima in regard to Nintendo 3DS performance and the company’s ongoing plans for their most popular franchises, including Pokémon:
This graph shows Nintendo 3DS software sellthrough figures for 2017 compared against the two previous years. Overall totals for 2017 were down compared to 2016 when Pokémon Sun and Pokémon Moon had globally intense sales levels, but exceeded 2015 in the US and European markets.
As part of utilizing Nintendo IP, we hope to increase visibility of Nintendo characters in the daily lives of our consumers and boost familiarity with the worlds in games made by Nintendo as entertainment. By combining the effects of many such initiatives, we aim to create an engine of competitiveness in the dedicated video game platform business and all of our other businesses.
I will introduce several examples from 2017. The winners of the UTGP T-shirt design competition held in cooperation with Uniqlo were announced, and their designs were sold in Uniqlo stores worldwide.
©2017 Pokémon. ©1995-2017 Nintendo/Creatures Inc. /GAME FREAK inc.
©HAL Laboratory, Inc. / Nintendo