Nintendo spent about $8.6 million on TV advertising in May 2018, managing to generate 427.3 million impressions during the month. Read on below to learn more:
With a total estimated budget of about $8.6 million, Nintendo overtook long-time chart topper PlayStation this time around. The company aired 10 commercials over 4,000 times, generating 427.3 million impressions. “Best Summer Getaway” was the spot with the most spend — an estimated $2.3 million. The brand prioritized a family-friendly audience, with budgets allocated across networks including Nick Toons, Nick, and Teen Nick, and during shows such as SpongeBob SquarePants, The Loud House, and Victorious.