Compared to its competitors, Nintendo had the second most-seen TV game ads during June 2018 with more than 461.1 million impressions. Read on below to learn more:
Nintendo was the industry’s second-biggest spender, shelling out an estimated $7.3 million for 15 ads that ran over 3,700 times and generated 461.1 million TV ad impressions. The company put its biggest push (est. $2.6 million) behind “Best Summer Getaway,” promoting the Nintendo 2DS XL. As per usual, the brand aimed to reach a family-friendly audience with budgets allocated across networks including Nick Toons, Cartoon Network, and Nick, and during programming such as SpongeBob SquarePants, The Loud House, and Copa Mundial de la FIFA 2018.
Source: VentureBeat.com
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