Nintendo secures second place in gaming industry’s most-seen TV ads during October 2018

Nintendo has once again managed to garner millions of impressions from its TV ads, specifically from the period during October 2018. Read on below for more specifics:

At No. 2 is Nintendo, with an estimated spend of $7.2 million on 17 ads that aired over 2,900 times and generated 517.3 million impressions. The ad with the biggest monetary push (est. $2 million) was “Super Mario Party,” promoting the Nintendo Switch game. As usual, the company prioritized spend to reach a family-friendly audience, with sizeable budgets across networks such as Nick, Teen Nick and Adult Swim, and during shows including SpongeBob SquarePants, The Loud House, and The Amazing World of Gumball.



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