At No. 2 is Nintendo, with an estimated spend of $7.2 million on 17 ads that aired over 2,900 times and generated 517.3 million impressions. The ad with the biggest monetary push (est. $2 million) was “Super Mario Party,” promoting the Nintendo Switch game. As usual, the company prioritized spend to reach a family-friendly audience, with sizeable budgets across networks such as Nick, Teen Nick and Adult Swim, and during shows including SpongeBob SquarePants, The Loud House, and The Amazing World of Gumball.