NPD Group: Pokémon Let’s Go Pikachu and Let’s Go Eevee is the most important launch of the year

According to The NPD Group, Pokémon Let’s Go Pikachu and Let’s Go Eevee are cumulatively the most important launch of the year. Here’s what NPD analyst Mat Piscatella had to say about early reception of the latest duo of Pokémon games:

Lots of positivity and optimism around Pokemon: Let’s Go, including leading in Twitch viewership. Initial read of ancillary metrics a bit better than I’d anticipated. All good signs.

From a total gaming market outlook perspective, Pokemon: Let’s Go is the most important launch of the year. Initial response being as positive as it is, well, it’s a bit of a relief to be honest. We’ll have to see how sales go through December and into the new year.

Source: Mat Piscatella @MatPiscatella

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