As part of its ongoing efforts to heavily promote Pokémon GO, Niantic is continuing to team up with celebrities to promote the immensely-popular mobile game. Celebrities that Niantic paid to run an ad for Pokémon GO include Jimmy Kimmel, Guillermo Rodriguez, Justice Smith and Jenna Fischer:
#ad I think Skitty is officially my new buddy in
#PokemonGO! It’s just so cute and pink and me! What are you doing with your buddy in Pokémon GO?
Source: Jenna Fischer @jennafischer