Serebii confirms Pokémon Center London customers can only buy up to six items

If you’ve ever wanted to visit a physical Pokémon Center store but haven’t been able to make it over to Japan (or Singapore), you’re in luck! This October, a Pokémon Center pop-up store will open in Westfield London, Shepherd’s Bush. The store, which celebrates the upcoming release of Pokémon Sword and Pokémon Shield for Nintendo Switch, will be the first of its kind in the United Kingdom. It’ll offer plenty of Pokémon merchandise for fans of all ages. In addition to all the Pokémon Center goods you’ve come to expect, the store will feature special products that are exclusive to Pokémon Center London. These unique items are sure to be the highlight of your Pokémon collection! Don’t wait, though—Pokémon Center London will only be open from Friday, October 18, through Friday, November 15, 2019.

Haven’t been able to get your hands on the Pokémon Sword and Pokémon Shield demo at events such as E3 and Insomnia? Visitors to Pokémon Center London will have a chance to play the demo in the shop’s Pokémon Sword- and Pokémon Shield-themed area. Access to this demo area will be limited, so make sure to visit to get an advance look at the Galar region! You’ll find Pokémon Center London at Westfield London, located at Ariel Way, Shepherd’s Bush, London, W12 7GF in the United Kingdom. The store will be fully accessible for guests of all abilities, and an elevator will be available for travel between floors.

Please note that the store may close entry to consumers earlier than scheduled in the event of high demand. Also, the shop may limit sales per customer in order to ensure that all guests are able to enjoy a similar experience.

Store hours:

  • Monday through Saturday: 10 a.m. – 10 p.m.
  • Sunday: noon – 6 p.m.

Pokémon Center London FAQs


How do I get to the Pokémon Center London?

  • Westfield Shepherd’s Bush is located at Ariel Way, White City, London W12 7GF. A number of bus, tube and rail links service the Shepherd’s Bush area, please check your local timetables before travelling.
  • If travelling via taxi / UBER, please direct your driver to the Westfield lounge in Lift Lobby 4 on Car Park Level -2.

Where in the shopping centre will the Pokémon Center London be?


What times is the Pokémon Center London open?

  • Monday – Saturday 10am – 10pm (last entry to the store at 9.30pm)
  • Sunday 12pm – 6pm (last entry to the store at 5.30pm)

Please note that the store may close entry to consumers earlier than scheduled in the event of high demand.

How long is the Pokémon Center London running for?

  • The store will open at 10am on Friday 18th October, and close at 10pm Friday 15th November.

Please note that the store may close entry to consumers earlier than scheduled in the event of high demand.

Do I need a ticket?

  • No, the store is open to all members of the public.
  • Please note access to the Pokémon Sword and Pokémon Shield demo area will be limited and will operate a wristband system in the event of high demand

How much will entrance to the store cost me?

  • There is no charge for entrance to the Pokémon Center London.

Will there be queues?

  • We anticipate that the Pokémon Center London will be very busy over the opening weekend in particular and do expect queues to form over this period. We anticipate the store being quieter during the week.


Will there be any restriction on the amount of product I can buy?

  • The shop may limit sales per customer in order to ensure that all guests are able to enjoy a similar experience.


How do I play the Pokémon Sword and Pokémon Shield Demo Version?

  • Pokémon Sword and Pokémon Shield demos will be taking place upstairs at the Pokémon Center London. To ensure customers have ample time for the full demo experience and pre-order opportunity, the demo area will operate on a wristband access system and visitors will be allocated a timeslot. Wristbands are available on a first come, first served basis and will be given out at the store, are not bookable in advance or transferable to any other days.


Which car park with disabled bays will be best to use?

  • Please access the car park via Car Park A and park in the disabled bays nearest to Lift Lobby 4. When entering car park A, please turn right after going through the barriers and look for lift lobby 4.

Will the store be wheelchair accessible?

  • The store is wheelchair accessible, with a lift operating between the 2 floors.


Can I film the experience on my phone?

  • Yes, it is fine to film your experience on your phone.

Pokémon GO event

A special Pokémon GO event will take place in London to commemorate the opening of Pokémon Center London. The event will consist of increased spawns of select Pokémon, including Psyduck, Roselia and Castform.

All-new exclusive Pokémon merch

New merchandise made specifically for Pokémon Center London include the London City Pikachu Pin, the Trading Card Game London City Sleeves and the London City Playmat. Serebii has also confirmed that customers are restricted to purchasing a maximum of six items for the time being:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.