UNIQLO will launch Daniel Arsham x Pokémon UT Collection on April 24

The Pokémon Company is continuing its partnership with Daniel Arsham. Read on below to learn more about the extensive collaboration:

UNIQLO Launching Daniel Arsham x Pokémon UT Collection on April 24. New Line Imagines Unearthing Pokémon A Thousand Years Into The Future

UNIQLO, the Japanese global apparel retailer, today announces that it will launch the Daniel Arsham x Pokémon UT Collection on Friday, April 24. UT (UNIQLO T-Shirts) offers an array of authentic pop culture and art graphics from around the world that allow the wearers to express their individuality. Launching as part of the art collaboration project between Pokémon and Daniel Arsham, UT designs will feature Arsham’s drawings of iconic Pokémon and their respective sculptures. The artist’s take on Pokémon presents a unique interpretation of the beloved global entertainment franchise.

Commenting on this collaboration collection, Arsham said, “With many of my projects, I try to make work that’s not just for art people and I think UNIQLO has a similar egalitarian culture. The reason I feature iconic characters in my work is that they are very recognizable, and, on the surface, they make it easy to enter my work. Pokémon has been a monumental presence ever since I was a child and I’m excited about the opportunity to present my work to a much wider audience.”

Blending fact and fiction
Since his partnership with Kim Jones at Dior, Arsham has become a spectacularly popular presence in art, fashion, street culture, and other areas. He employs a creative concept that he terms “Fictional Archeology” to imagine how familiar objects will look 1,000 years from today. For the art project with Pokémon, Arsham will present a sculptural collection titled “Relics of Kanto Through Time”, imagining Pokémon unearthed a thousand years into the future. This unique interpretation is reflected in the UT Collection as well.

Glorious prints of delicate sketches
The collection offers seven design variations for men, women, and kids. The monotone graphics feature crystallized sketches of such emblematic Pokémon as Pikachu, Mewtwo and Jigglypuff. The delicate lines of Arsham’s sketches are well translated on to the t-shirts as ‘wearable art’. The collaboration collection stemmed from his desire to share favorite examples of his work with as many people as possible.

Collection overview

Launch date: Friday, April 24

Lineup:
Men’s T-shirts 5 designs $14.90
Women’s T-shirts 2 designs $14.90
Kids’ T-shirts 3 designs $9.90

Availability: UNIQLO.com online store. Please check back for retail stores.

Website: https://www.uniqlo.com/us/en/ut-graphic-tees/pokemon
Assets: https://we.tl/t-nDVHdvhsr7

About Daniel Arsham

Daniel was born in 1980 in Ohio. The American artist straddles the line between art, architecture, and performance. Raised in Miami, he attended the Cooper Union in New York City. His work has been shown at MOMA PS1, the Museum of Contemporary Art, the Athens Bienniale, the New Museum, Mills College Art Museum, Carré d’Art – musée d’art contemporain de Nîmes, and the How Art Museum. For more information, visit www.danielarsham.com.

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

UT links

Product information site
https://www.uniqlo.com/us/en/ut-graphic-tees

UT2020 magazine
Available to view on UNIQLO.com, featuring an interview with Daniel Arsham
https://www.uniqlo.com/jp/en/contents/feature/ut-magazine/

UT Instagram
https://www.instagram.com/uniqlo.ut/
#uniqlout　#utwearyourworld

Source: The Pokémon Company International