POKÉMON UNVEILS VIRTUAL MUSIC CONCERT WITH POST MALONE TO CELEBRATE 25TH ANNIVERSARY
Online Global Music Event to Take Place on Pokémon Day, February 27, as Part of P25 Music Program
Bellevue, Wash.—FEBRUARY 11, 2021— Pokémon unveiled plans today for a virtual music concert celebrating its 25th anniversary. The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in a video that can be seen here: https://youtu.be/wtQx4R2M2iw/.
Taking place on Saturday, February 27—better known as Pokémon Day—the event will be an online party not just for Pokémon fans but for all music fans around the world. It will also serve as the launch activation for the franchise’s yearlong P25 Music program. The Pokémon Company International has teamed up with Universal Music Group to bring this concert and more music surprises to life throughout 2021 as part of P25 Music. P25 Music is a collaboration with some of music’s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokémon. Pop icon Katy Perry was announced last month as the program’s premier artist.
“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.
The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27. Pokémon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises.
In anticipation of the concert, The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. In keeping with the music theme for the year, this Pikachu knows the move Sing, which it can’t ordinarily learn. On February 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.
To stay up to date on all the latest news as Pokémon celebrates 25 years, fans can visit Pokemon.com/25 and join the conversation online with #Pokemon25.
A Post Malone Concert and Pikachu Distribution for the Pokémon 25th Anniversary Celebration
The festivities kick off with an amazing virtual concert, video game events, a special channel on Pokémon TV, and more.
The yearlong celebration of 25 years of Pokémon is off to a rousing start, and things are about to get even more exciting! Be sure to watch an upcoming virtual concert featuring global superstar (and lifelong Pokémon fan) Post Malone! Plus, don’t miss a Pokémon distribution in Pokémon Sword and Pokémon Shield, a nostalgic event in Pokémon GO, and a collection of music-themed Pokémon the Series episodes on Pokémon TV.
The P25 Music program, which celebrates Pokémon’s landmark 25th anniversary with some of the biggest names in music, kicks off on Pokémon Day, February 27, 2021, with Post Malone’s virtual concert. Fans will be able to tune in to this free concert on Pokémon’s 25th Anniversary website, the official Pokémon YouTube channel, or the official Pokémon Twitch channel starting at 4:00 p.m. PST. After the concert, more details about P25 Music will be revealed, so make sure to stick around after the show.
Video Game Thrills
There are some great events happening in Pokémon video games as well. Starting on February 25, players will be able to add a special Pikachu to their copy of Pokémon Sword or Pokémon Shield with a special password that you’ll find here on Pokemon.com, on Pokémon’s 25th Anniversary website, and on Pokémon’s official social media channels. The password will also be distributed via the Pokémon Trainer Club newsletter. In keeping with the P25 Music celebration, this Pikachu will know the move Sing, an attack that it can’t normally learn.
Pokémon GO players should be gearing up for February 20, the day of the Pokémon GO Tour: Kanto event. During this event, you’ll have the opportunity to collect the original 150 Pokémon that appeared in the original Pokémon video games, Pokémon Red Version and Pokémon Green Version. Tickets for Pokémon GO Tour: Kanto are available now in Pokémon GO’s in-game shop, so don’t miss your chance to join in on the fun.
Cool Cartoons and Collectible Cards
To help get you into a musical mood for Post Malone’s Pokémon Day concert on February 27, you can tune in to Pokémon TV or use the Pokémon TV mobile app starting on that day to watch a selection of music-themed episodes of Pokémon the Series. Reliving some of Ash’s classic adventures makes for a perfect lead-in to the big show.
On February 26, you’ll also be able to find the Pokémon Trading Card Game: First Partner Collector’s Binder at participating retailers. This binder is emblazoned with the Pokémon 25th Anniversary logo and is designed to store oversize Pokémon TCG cards featuring all the first partner Pokémon, which will release throughout 2021. To start your collection off right, the binder comes with an oversize Pikachu card. Look for the initial First Partner Pack that features the first partner Pokémon of the Galar region on March 6.
And just think—this is only the beginning of this yearlong celebration! Remember that you can visit the Pokémon’s 25th Anniversary website for the latest updates on the festivities.
Get ready for the Pokémon Day Virtual Concert with Post Malone!
It’s the concert you never saw coming, Trainers.
Don’t miss your chance to be front row for the Virtual Experience on Pokémon Day!