The Pokémon Company has revealed its plans for this year’s Pokémon Day, and there’s sure to be something exciting for all types of fans out there! Read on below to learn more:
THE POKÉMON COMPANY INTERNATIONAL UNVEILS “POKÉMON TOGETHER” BRAND CAMPAIGN IN ANTICIPATION OF POKÉMON DAY
Trainers Around the World Are Invited to “Pokémon Together” and Celebrate the Spirit of Connectivity Across the Entertainment Franchise in 2023
Campaign Trailer, Online Hub, and Call for #PokemonTogether Fan Content Submissions Launch Today
Bellevue, Wash. – February 15, 2023 – On February 27, 1996, the first Pokémon video games, Pokémon Red and Pokémon Green, launched in Japan and introduced players to the concept of battling and trading Pokémon by connecting their Game Boy devices. This heralded the start of what would grow to be one of the world’s most beloved entertainment franchises with a community of global fans known as “Trainers.” Since then, Trainers around the world come together to celebrate their love for the brand on February 27, better known as Pokémon Day. This year, The Pokémon Company International is celebrating the original and enduring spirit of connectivity which began with those first games by inviting Trainers to “Pokémon Together” throughout 2023. A special trailer illustrating the concept of the program launched today and can be seen here.
To kick off the “Pokémon Together” campaign, The Pokémon Company International is inviting Trainers to “Celebrate Pokémon Together” this Pokémon Day. Beginning today, fans around the world are invited to post photos and videos showcasing their love for the franchise and sharing favorite memories to social media. Posts tagged with #PokemonTogether will have the chance to be aggregated into a mosaic in the style of the iconic Poké Ball that will be revealed on Pokémon Day. The official @Pokemon social media channels will also be featuring #PokemonTogether testimonials from members of the global fan community to inspire Trainers for their own submissions and to exhibit what Pokémon means to so many around the world.
“Since its beginning, Pokémon has had the unique ability of physically and virtually bringing people together,” said Andy Hartpence, senior director of brand marketing at The Pokémon Company International. “In 2023, we look forward to recognizing this aspect of the brand and inviting its remarkable community of fans to experience the many ways they can connect and ‘Pokémon Together’ across the franchise. We welcome Trainers to Play-, Discover-, Watch-, Collect-, Trade-, and beginning this Pokémon Day, Celebrate Pokémon Together.”
To see the Poké Ball mosaic reveal, fans can visit the online hub which launched today at Pokemon.com/Together. Fans are also invited to stay tuned for more Pokémon Day celebration details and join the conversation with #PokemonTogether.
Celebrate Pokémon Day on February 27, 2023
To commemorate the original Pokémon releases, fans can “Pokémon Together” by sharing their love of Pokémon.
The first Pokémon video games, Pokémon Red and Pokémon Green, were originally released in Japan on February 27, 1996. Those games, of course, would launch an entertainment franchise loved by Trainers around the globe. Since then, February 27 has become known as Pokémon Day, a time for Trainers to come together and celebrate all things Pokémon!
This year, the theme of Pokémon Day invites fans to “Pokémon Together” throughout 2023. Celebrating this way revisits the initial concept of the franchise: connecting with others. You can watch a special trailer illustrating the concept of the program right here.
To kick off the “Pokémon Together” campaign, Trainers are encouraged to “Celebrate Pokémon Together” this Pokémon Day. Become part of the experience by sharing your Pokémon memories with the hashtag #PokemonTogether for a chance to be included in an interactive mosaic here on Pokémon Day.
We invite you to Pokémon Together!
Join Trainers around the world to celebrate the spirit of connectivity in 2023! Show us how you “Pokémon Together” by sharing photos with us on social media using #PokemonTogether.
UK: We Invite You to Pokémon Together!
Join Trainers around the world to celebrate the spirit of connectivity in 2023! Show us how you “Pokémon Together” by sharing photos with us on social media using #PokemonTogether
Celebrate Pokémon Together
Share your Pokémon memories for a chance to be featured.
Join the Fun!
On February 27, 2023—Pokémon Day—Trainers from around the world will come together to celebrate their love of Pokémon. Become part of the festivities by sharing your Pokémon memories with the hashtag #PokemonTogether for a chance to be included in an interactive mosaic.
Source: The Pokémon Company
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