The Pokémon Company has launched a new Pokémon 30th merchandise collection at the official Pokémon Center, celebrating the franchise’s milestone anniversary with fresh designs. The lineup puts Pikachu front and center, featuring special artwork that highlights its 30th anniversary logo cheeks across apparel, accessories and collectibles. The designs lean playful and nostalgic without feeling overdone, making them easy fits for everyday wear or display. As Pokémon continues to roll out anniversary content, this collection feels like a clean starting point for fans who want something subtle but celebratory. For longtime trainers and newer fans alike, it is a simple way to mark 30 years of Pokémon history.
Source: Pokemon.com and The Pokémon Company
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