Ito En reveals plans for the Pokémon GO Safari Zone event in Yokosuka

The final event in Niantic‘s Pokémon GO Summer Tour 2018 is the Yokosuka Pokémon GO Safari Zone, which is set to take place from August 29 to September 2 in Yokosuka, Japan. Trainers will be able to find Pokémon not normally seen in Japan, such as the Grass- and Flying-type Pokémon Tropius, Unown and more. Pokémon such as Feebas, Torchic, Mudkip and Treecko … Continue reading Ito En reveals plans for the Pokémon GO Safari Zone event in Yokosuka

The Pokémon Company teams up with Ito En for special summer 2018 campaign in Japan

The Pokémon Company has teamed up with Japanese manufacturer Ito En for another Pokémon-themed collaboration in Japan. Available now until September 28, 2018, this partnership comes in the form of a new promotional campaign that gives Ito En customers a chance to win exclusive Pokémon prizes. These prizes are selected based on stickers you can … Continue reading The Pokémon Company teams up with Ito En for special summer 2018 campaign in Japan

New Pokémon-themed soda from Ito En features Eevee, Pikachu and all eight Eeveelutions

The Pokémon Company's ongoing partnership with Ito En continues. As part of the ultra popular Project Eevee initiative, a brand-new set of flavored Pokémon soda is now available for a limited time via vending machines throughout Japan. Bottles feature designs inspired by all eight Eevee evolutions - Sylveon, Vaporeon, Flareon, Jolteon, Umbreon, Espeon, Glaceon and … Continue reading New Pokémon-themed soda from Ito En features Eevee, Pikachu and all eight Eeveelutions

Officially-licensed Pokémon vegetable juice launches tomorrow, April 16, featuring Pikachu and Pichu in Japan

The Pokémon Company has teamed up with Japanese manufacturer Ito En to sell officially-licensed Pokémon vegetable juice in Japan. Fans can pre-order cartons now at participating 7-Eleven locations, with a release date set for April 16. Each beverage is made with both fruits and vegetables, and features a friendly design displaying Pikachu and Pichu. Source: … Continue reading Officially-licensed Pokémon vegetable juice launches tomorrow, April 16, featuring Pikachu and Pichu in Japan

New Pokémon mini figures feature energetic Pikachu, Mimikyu and Ditto transformed as Pikachu

The Pokémon Company has teamed up with Ito En for a new selection of small toys. It features a bunch of energetic Pikachu performing various action poses, Mimikyu on a mini skateboard and Ditto transformed as Pikachu and trying to blend in. These mini figures are 10 in total and now available in Japan. To … Continue reading New Pokémon mini figures feature energetic Pikachu, Mimikyu and Ditto transformed as Pikachu

Ito En becomes an official Pokémon GO sponsor in Japan

Ito En has become the latest sponsor of Pokémon GO in Japan. The company operates 1,800 vending machines - the plan is for all of them to become PokéStops and Gyms as part of this partnership between Ito En and Niantic. Pokémon GO’s first Valentine’s Day event is currently underway, allowing players to earn more … Continue reading Ito En becomes an official Pokémon GO sponsor in Japan