Pokemon GO launch boosts Nintendo shares to the highest in two months

Shares in Nintendo have jumped 10 percent to the company’s highest level in over two months. This boost is attributed to the recent launch of Pokemon GO, according to Reuters. “The company has huge intangible assets like characters but it hasn’t been trying to use them seriously,” said a fund manager at a UK asset management firm in Tokyo. “But the success of its Pokemon GO shows the company has got great content.” Pokemon GO was released last Wednesday, July 6, in the U.S., Australia and New Zealand – with more countries to follow in the near future. The game is currently generating more revenue than any other iPhone app in the U.S.