Online retailers benefit greatly from Pokemon GO’s success

Online sales for Pokemon-branded merchandise rose by a whopping 105 percent in July compared to the previous year. Retailers that offer Pokemon products such as Build-A-Bear Workshop and GameStop have been benefiting from the franchise’s increasing popularity, which was fortified by the early success of Pokemon GO, according to Slice Intelligence (via Bloomberg). Check out the chart above to see how Niantic‘s latest mobile game influenced sales of Pokemon apparel, toys and electronics.

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