Despite not being around since the start of 2016, Pokémon GO managed to generate an estimated $950 million in revenues last year. According to a report by market researcher App Annie, the immensely-popular mobile title hit $600 million faster than any other game. “By attracting millions of non-gamers, it reached a level of success that eludes even some of the most successful traditional video games,” App Annie said in its latest report on 2016 revenues. “This was thanks to the game’s beloved intellectual property, simple mechanics, real-world augmented reality gameplay, and perhaps most of all, its social nature.” Pokemon GO is available as a free download on iOS and Android, but it offers in-app purchases that add more to the game.
Source: VentureBeat
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