Machamp becomes the first-ever Pokémon Supermodel

The four-armed Superpower Pokémon has become the first-ever Pokémon Supermodel. Machamp‘s new line of clothing is appropriately called MaChamps, which is scheduled to debut as part of a brand-new campaign for Spring 2017. The Pokémon Company shared the following two statements via its official social media pages today, April 1:

The Superpower Pokémon becomes the Pokémon Supermodel this spring! Machamp has been unveiled as the face of a brand-new campaign: MaChamps!

From Superpower Pokémon to Pokémon Supermodel! Machamp is set to star in a brand-new campaign for Spring 2017! #MaChamps

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