The Pokémon Company is among the many other companies that recently announced their 2016 results for brand licensing. The firm placed 19th with $3.3 billion in total retail sales of licensed products worldwide, which includes the Pokémon Trading Card Game (TCG), video games, anime and video on demand (VOD).
Pokémon enjoyed an incredibly strong year at retail in 2016, which marked the brand’s 20th anniversary. The milestone, which recognized the first introduction of Pokémon video games 20 years ago, catapulted the perennially popular brand into the global spotlight and kicked off with the first-ever Pokémon Super Bowl commercial. The company also introduced the mobile game “Pokémon Go,” which became a global phenomenon and was downloaded 650 million times. Pokémon followed this success with “Pokémon Sun” and “Pokémon Moon” for the Nintendo 3DS, which became the third best-selling Nintendo 3DS titles of all time, adding to the 280 million Pokémon video games already sold.
In 2015, The Pokémon Company placed 29th with $2.1 billion in total retail sales of licensed products worldwide – thus, TPC had an $1.2 billion increase in retail revenue and moved up 10 positions comparatively to the previous year’s numbers. Meanwhile, The Walt Disney Company placed first with $56.6 billion in total retail sales of licensed products globally.