Kagome teams up with The Pokémon Company to celebrate Pikachu’s love for ketchup

Kagome, a Japanese manufacturer of tomato-based foods, has teamed up with The Pokémon Company to celebrate Pikachu’s love for ketchup. This unconventional partnership consists of a campaign that will run from July 1 to August 31, during which customers in Japan can purchase Kagome products such as ketchup for a chance to win a selection of ketchup-themed Pokémon merch, including a Pikachu plush toy or a sectional plate.

Source: 4Gamer.net