Pokémon and Mario are among the top kids licenses in total US market

Pokémon and Mario are among the top kids licenses in total U.S. market, according to new data from The NPD Group. Video games, electronics and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. This is on par with the volume represented by toys, which is the number-one licensed industry at most retailers. Out of the top 10 licenses on the market, toys and video games capture the largest share, as shown in the chart above.

Source: The NPD Group

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