Pokémon and Mario are among the top kids licenses in total U.S. market, according to new data from The NPD Group. Video games, electronics and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. This is on par with the volume represented by toys, which is the number-one licensed industry at most retailers. Out of the top 10 licenses on the market, toys and video games capture the largest share, as shown in the chart above.
Source: The NPD Group