Pokémon is the absolute biggest media franchise in the world

Pokémon has been around since 1996 and has always been one of the most recognizable entertainment brands throughout the world. Even though it’s more than 20 years old, its popularity continues to grow at a significant pace. In fact, the Pokémon franchise is now regarded as the highest-grossing media franchise ever with more than $59 billion … Continue reading Pokémon is the absolute biggest media franchise in the world

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Game Freak’s Junichi Masuda visits Disneyland Park during the 2017 Pokémon World Championships in Anaheim

During his trip to Anaheim, California, for the 2017 Pokémon World Championships, Game Freak's Junichi Masuda paid a visit to Disneyland Park. He got to snap selfies with various iconic attractions, such as Mickey's Fun Wheel and Cars Land, where he posed alongside Cars characters Lightning McQueen and Mater. To see more pictures of Masuda's … Continue reading Game Freak’s Junichi Masuda visits Disneyland Park during the 2017 Pokémon World Championships in Anaheim

Pokémon and Mario are among the top kids licenses in total US market

Pokémon and Mario are among the top kids licenses in total U.S. market, according to new data from The NPD Group. Video games, electronics and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. This is on par with the volume represented by toys, which is the number-one … Continue reading Pokémon and Mario are among the top kids licenses in total US market