The Pokémon Company discusses augmented reality and the future of Pokémon

In a recent interview with Bloomberg, The Pokémon Company CEO Tsunekazu Ishihara spoke in about augmented reality (AR), which is a technology that superimposes virtual characters and scenes onto real-world images. He said that this fits well with the Pokémon company’s vision of blending fantasy with reality, as Pokémon GO did as a location-based game. Read on below to see what Ishihara had to say:

“With current AR, even if you say Pikachu is there, no one really thinks that. But that reality is just one step away. For example, you’ll be able to find Pikachu, and it can sense this table and jump on it, and you can see its shadow on the table, and then it faces you and starts talking to you. We will see the birth of this reality that is another step up from the current Pokémon Go. And I’ve only mentioned the visual aspect, but you can add haptic and rumble technology to that.

“Voice-activated assistants are increasing. Whether it is Google Home or Amazon or Apple Homepod, there are many of them and we could see these dialogue-based devices give birth of a new form of entertainment.

Switch is just one of the possible platforms. I think we will open up more possibilities from all these platforms. Playing in a more realistic way should be possible.”

Source: Bloomberg.com

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