Nintendo UK Store customers have the convenient option of shopping by character, including Pikachu for Pokémon products, Mario for Super Mario, Link for The Legend of Zelda, Inklings for Splatoon, Fox McCloud for Star Fox and so forth. Clicking on Pikachu will take you to the official Pokémon merchandise page, which currently consists of a total of 33 items. You can check them all out by clicking here.
Source: Nintendo UK Store
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