Pokémon GO‘s first year worldwide revenue exceeds all other mobile games to date, including Clash Royale, Fire Emblem Heroes and Super Mario Run. Check out the chart above and read on below for more details:
As the chart above reveals, mobile gamers spent more than five times as much in Fire Emblem Heroes during its first 12 months than in Super Mario Run, which earned approximately $56 million in gross revenue in the year following its December 15, 2016 launch and sits at about $60 million total. That said, there are obvious and significant differences between the monetization approaches of the two titles that impacted the latter’s potential from the outset, namely that Super Mario Run features a one-time paid “unlock” for all its content while Fire Emblem Heroes utilizes more traditional to mobile, random loot mechanisms relying on consumable in-app purchases.
It’s no surprise given the above that Nintendo chose to also adopt traditional mobile free-to-play monetization mechanisms for its third smartphone title, Animal Crossing: Pocket Camp. Still, it’s clear that the publisher and its partner DeNA are still working to determine the perfect combination of gameplay and monetization tactics that will click with fans and result in first year returns the likes of which Pokémon GO and Clash Royale saw, at an estimated $1.1 billion and $967 million in player spending, respectively.
Source: Sensor Tower
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