In a recent interview with The Star, Nintendo of America president Reggie Fils-Aimé said that two of Nintendo’s franchises in particular – Pokémon and The Legend of Zelda – are known to overperform in the Canadian market.
“There are certain franchises that overperform in the Canadian market. Legend of Zelda is one,” Fils-Aimé said. “I can’t tell you why but the Canadian consumer loves it. Every single game in the series has done better with the Canadian audience than the U.S. audience, and the U.S. audience does better than Europe or Japan. Another phenomenon, and this is a recent trend, over the last 10 years is Pokémon. Pokémon games do exceptionally well (in Canada).”
Of course, Nintendo’s beloved franchises are what the fans want, and the company is also delivering on those. Mario Tennis Aces launches next week, Super Mario Party is coming, and Pokémon: Let’s Go! Pikachu and Eevee arrives in November. Nintendo is also offering a new Pokéball controller, which will surely be prized by all those Canadian Poke-maniacs. A “legendary” Pokémon character, the elusive Mew, will come as a pre-order bonus.
But the place that Nintendo has staked out and continues to own is the family market — which its competitors pay far less attention to.
“We are happy that they don’t,” he says. “It’s been an incredibly important market because the kid who’s 5 or 6 today is going to be 12 or 13 and not all that many years later 18 or 19 … And when you have an affinity for Pokémon or The Legend of Zelda series or Mario Kart or Super Mario Bros. that affinity carries with you.”
Source: The Star