Pokémon GO developer Niantic is now celebrating rivers and trails until December 31, 2018

Pokémon GO developer Niantic is now celebrating rivers and trails until December 31, 2018. Read on below to learn more about this initiative:

Celebrating the Rivers & Trails 50th Anniversary #FindYourWay

On October 2, 1968, President Lyndon Johnson signed the National Trails and Wild & Scenic Rivers acts, establishing the two systems. Elements of the systems are stewarded by a variety of federal, state and local agencies and nonprofit organizations, including the National Park Service, Bureau of Land Management, U.S. Fish and Wildlife Service, U.S. Forest Service and Army Corps of Engineers. We are celebrating the 50th Anniversary of this historic achievement.

In celebration of the 50th anniversary of the National Trails and National Wild & Scenic Rivers systems, Niantic and the National Park Foundation are running a special campaign about exploring as many rivers and trails as possible. We’re going to try and collectively visit the thousands of trails across the U.S. and more than 12,000 miles of rivers protected by the Wild & Scenic Rivers System, and we need your help.

How to get involved

Players and community members are invited to visit one of the many of rivers and trails starting October 4, 2018 through December 31, 2018. Participating players can receive a special patch and handwritten note from Niantic in the following two ways:

    1. Send Niantic a postcard of your adventures! Tell us what you did. You can send letters and postcards to: P.O. Box 194770 San Francisco, CA 94119 (Attn: Social Impact)


  1. Publish an Instagram post on your social feed with a picture of the trail or river you posted.
    1. Don’t forget to tag the location you visited!
    2. Use hashtags #ExploreWithNiantic and #FindYourWay
    3. Tag the @NianticLabs Instagram account
    4. If you want a letter response, fill out this form (also linked on the Niantic Instagram account)

Players who send a postcard (digital or physical) will receive a postcard and special merit patch in return from Niantic. For every postcard received, Niantic will donate $5 to the National Park Foundation! Please note that this campaign is limited to the US only.

What is the relationship between Niantic and the National Park Foundation?

Niantic has partnered with the National Park Foundation, the official national charitable partner of the National Park Service, to host a series of small group events for our players in America’s national parks, inviting gamers to meet up, complete tasks, and explore public lands

What is the inspiration for this campaign?

Niantic and the National Park Foundation are exploring innovative ways to inspire people to connect with the national parks community using technology. We are celebrating the 50th anniversary of the National Trails System and Wild & Scenic Rivers by encouraging everyone to visit a river or trail no matter where they are, and share their experience.

Will Niantic still donate to the NPF if I don’t include a return mailing address?

Yes! For every postcard (digital on Instagram or physical mail) will count as a $5 donation* to the NPF. (*limited to one per person, with a maximum of $100,000 in total donation to the National Park Foundation)

How can I be involved if I can’t visit a river or trail?

There are so many ways to get involved! You can visit the National Park Foundation’s website to learn more, and if you’re interested, you can explore their important work.

Can I submit a location if I’m outside of the US?

At this time, we can only accept submissions from the US and its territories.

Source: Official Niantic website


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.