The Pokémon Company has a lot in store for this Halloween season, including extensive plans for its official social media pages. Ghost-type Pokémon, Halloween Pikachu and other iconic Pokémon with festive attire have taken over social media, such as Twitter, which now displays a Halloween-themed Pikachu as the chief icon. You can check it out by clicking here. The Pokémon Company has also set its location to Lavender Town for the time being. In addition, the official Pokémon page for Halloween 2018 is now up and running; you can check it out by clicking here.
Source: pokemon.com/halloween and @Pokemon
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