In a recent interview with Yahoo Finance, Nintendo of America president Reggie Fils-Aime said that the gift-giving season in the Americas is where Nintendo sees the most revenue and therefore is especially important to Nintendo. “The holiday selling season – October, November and December – critically important to our company,” he said. “We typically do, in the Americas, about 60% of our revenue during that time frame.
“With innovation there is always risk,” Fils-Aime said. “And as one of our company presidents said, ‘We run toward risk, not away from risk.’ With risk, sometimes you have tremendous success, sometimes not so much. One of our other company presidents one time said, ‘When things are going well, don’t get caught up in that, and when things are going poorly don’t be too sad about that either.'”