The Pokémon Company and Niantic are now trying to rack up as many likes as the record-breaking Instagram egg, which managed to accumulate more than 48 million likes on the social media platform earlier this week. The Pokémon Company is trying to gain as many likes for a post that consists of a GIF featuring Exeggcute, whereas Niantic wants to gain an insane amount of likes for a picture of a 10 km Egg from Pokémon GO:
Source: @Pokemon and @PokemonGoApp