During Nintendo’s latest financial results briefing, company president Shuntaro Furukawa talked about some of the titles played on first day of console usage in various territories:
After the start of the calendar year, the title driving the most hardware sales is Super Smash Bros. Ultimate. This is a list of titles played by consumers on their first day after purchasing Nintendo Switch, between January and March 2019. As you can see, Super Smash Bros. Ultimate was the title most commonly played by users with new Nintendo Switch systems. When Super Smash Bros. Ultimate was first released, it was played by people within a wide age range, and particularly by men in their 20s to early 30s. As time has passed, however, the range of consumers playing this game has widened even further. Our data shows that the range of consumers showing interest in this game is also increasing, which means the title draws such a broad range of people.
In addition, we will continue with efforts designed to keep consumers playing software long after it has been released. For example, we released a major free update to Super Smash Bros Ultimate that adds a Stage Builder and the ability to edit and post gameplay videos, simultaneous with the release of the first set of paid add-on content this month. Mario Tennis Aces was released back in June of last year, but we have continued to hold tournaments and distribute new characters, and in a major free update added a new kind of gameplay, also this month. By releasing content online and holding events that build excitement for a game, we are making the game fresh for consumers and encouraging them to keep playing.
Source: Nintendo.co.jp
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