It’s no secret that Pokémon is the most successful and most popular media franchise in the entire world. This fact is only strengthened by how well Pokémon GO is continuing to do in terms of accumulating massive amounts of revenue on a regular basis. Read on below for some interesting statistics from the folks at Sensor Tower:
Pokémon GO Revenue Surpassed $65 Million Last Month, Growing 15% Over April 2018
Thanks in part to its third annual “Eggstravaganza” event, Niantic was able to drive solid year-over-year revenue growth in Pokémon GO last month. Sensor Tower Store Intelligence estimates show that players spent more than $65 million worldwide in the game during April, an increase of 15 percent from the same month in 2018.
So far in 2019, spending in the game is up 33 percent to approximately $270 million across the App Store and Google Play, compared to the first four months of 2018 when it brought in gross revenue of close to $203.5 million. Players in the United States and Japan have spent nearly the same in 2019 to date at about 34 percent of this total, or just below $92 million for each market. During the same period in early 2018, Japanese players outspent their U.S. counterparts by about three percentage points.
Pokémon GO ranked No. 7 for all app revenue worldwide last month, compared to No. 10 in April 2018. It was ranked No. 6 among games, placing after Clash of Clans from Supercell, which saw tremendous Y/Y revenue growth last month thanks to the introduction of a new season pass in-app purchase.
Source: Sensor Tower