Tencent approved to begin selling Nintendo Switch in China

China-based media company Tencent recently gained the Chinese government’s approval to sell the Nintendo Switch in the country. “Nintendo must work with a partner to enter the China market so it is no surprise that it has partnered with Tencent, the largest games company in the world, to distribute the Switch in Mainland China,” said Daniel Ahmad, an analyst at Niko Partners. “This move will please investors who have been asking about whether Nintendo will enter China, the world’s largest gaming market, for some time.”

“China has a complicated regulatory environment and it is worth noting that consoles were only unbanned in 2014 after 14 years,” Ahmad added. “Nintendo is currently going through the approval process and whilst the news today is a positive sign, the company still needs to receive approval from China’s Certification Commission….Nintendo and Tencent will also need to submit each game for approval in China and ensure the games comply with content regulations. This too is a lengthy process and means that it will take some time before Nintendo can build up a large library of official games in China.”

Source: GameDaily.biz

Advertisements

7 thoughts on “Tencent approved to begin selling Nintendo Switch in China

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.