Nintendo Switch was the top internal search at Amazon on Prime Day 2019

A free $35 Nintendo eShop credit came with the purchase of a select Nintendo Switch system at Amazon for Prime Day 2019, which happened to fall on July 15 and July 16 this year. Because of this deal, Nintendo Switch managed to become the top internal search at Amazon on Prime Day 2019:

US: AMAZON PRIME DAY 2019
Top 10 Internal Searches

Products Internal Search YoY Change 
in Rank
1. “Nintendo Switch”​ 1.90M +10
2. “TV 1.81M
3. “Fire Stick 1.66M +4
4. “Headphones 1.30M -1
5. “Air Fryer 1.28M +1
6. “Instant Pot 1.26M -5
7. “Fitbit 1.25M -3
8. “Wireless Earbuds 1.20M +139
9. “Ring Doorbell 1.18M +45
10. “iPad 1.16M +17

Source: Hitwise, US. http://www.amazon.com, internal searches. July 15/16 2019 vs. July 16/17 2018.

Top searches during Prime Day 2019 mimicked top searches on Amazon during the 2018 holiday season. The Nintendo Switch was the most searched product, dethroning the still popular Instant Pot. Searches for the Ring doorbell grew significantly this year due to a great bundled deal with the Echo Show, two products that Amazon now owns.

UK: AMAZON PRIME DAY 2019
Top 10 Internal Searches

Products Internal Searches YoY Change 
in Rank
1. “Nintendo Switch 1.13M +4
2. “Laptops 905.2K -1
3. “Fitbit 594.4K -1
4. “Audible 526.2K +2,752
5. “PS4 442.8K +2
6. “Kindle 398.4K +3
7. “Fire Stick 393.1K +72
8. “Alexa 362.7K +14
9. “Echo Dot 344.8K +75
10. “Lego 337.7K +19

Source: Hitwise, UK. http://www.amazon.co.uk, internal searches. July 15/16 2019 vs. July 16/17 2018.

The Nintendo Switch was also the most searched product in the UK, followed by peak-period favorites, like laptops and Fitbits. Searches for “Fire Stick” and “Echo Dot”spiked this year, thanks to over 50% discounts offered on Amazon’s top devices. The jump in searches for “Audible” was likely influenced by their flash offer for a £10 credit and two free audiobooks with new Audible sign-ups.

Despite Nintendo Switch topping searches, the PlayStation Classic was the top-purchased console. While little discount was offered on the Nintendo Switch, the price of the PlayStation Classic was slashed from £89.99 to £15.99 on Prime Day. 

AU: AMAZON PRIME DAY 2019
Top 10 Internal Searches

Term Internal Searches YoY Change 
in Rank
1. “Nintendo Switch”​ 22.7K
2. “Switch 19.1K +4
3. “Headphones 10.2K +8
4. “Powerbank 8.8K +22
5. “Lego 8.4K +14
6. “Tommy Hilfiger 6.3K +419
7. “PS4 Controller 6.2K +1
8. “Omo 5.0K +866
9. “Laptop 4.7K +34
10. “Sonos 4.7K +139

Source: Hitwise, AU. http://www.amazon.com.au, internal searches. July 15/16 2019 vs. July 16/17 2018.

Gaming and tech-dominated searches, with the Nintendo Switch, once again topped Australia’s list.

Compared to other markets, non-tech searches were trending in Australia. Searches for “Tommy Hilfiger” increased by 400 places, thanks to 50%+ discounts on selected products. Amazon’s ambitions to take on the Aussie supermarket duopoly were well-publicized when cheaper household staples were added to their offering in October last year. Searches for “Omo”, as a result, have entered the top 10 this year.

AU: AMAZON PRIME DAY 2019
Top 10 Viewed Products

Product Page Views
1. “NEW” PS4 Pro 1TB Console Fortnite Neo Versa Bundle 27.3K
2. Samsung Galaxy S10e 128GB 24.0K
3. SoundPEATS Wireless Bluetooth Earbuds (35 Hours) 23.5K
4. All-new Kindle Paperwhite (8GB) 23.3K
5. “Fire TV Stick | Basic Edition” 16.7K
6. Echo Dot (3rd Gen) – Charcoal Fabric 16.3K
7. SoundPEATS Wireless Earbuds with Portable Charging Case (Black) 14.7K
8. All-new Echo Plus (2nd gen) – Charcoal Fabric 13.5K
9. Nintendo Switch – Neon Blue and Red Joy-Con 13.4K
10. Philips Premium Collection All In One Multi-Cooker 12.0K

Source: Hitwise, AU. http://www.amazon.com.au, product purchases. July 15/16 2019 vs. July 16/17 2018.

Source: Hitwise.com

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