Nintendo fought hard to lower the price of Nintendo Switch Lite to $200

The Nintendo Switch family of systems recently welcomed a new addition today with the launch of Nintendo Switch Lite. The Nintendo Switch Lite system is now available at a suggested retail price of $199.99. According to suppliers, Nintendo fought hard to lower the price of Nintendo Switch Lite to $200:

“Component suppliers speaking to the publication note that Nintendo took an aggressive approach while sourcing parts for its Switch Lite, all in the interest of hitting that $200-or-less price point and keeping the system within reach of the lower end of the console market. In one case, an executive speaking to The WSJ says that it had a months-long back and forth with Nintendo, all over the price of one key Switch component.

“Those aggressive price-cutting efforts also saw the company pursue a new battery supplier, something a WSJ source said Nintendo hoped would lower costs by fostering competition between Murata Manufacturing, the new supplier, and TDK Corp, Nintendo’s primary battery supplier.”

Source: Gamasutra.com

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