Ed Sheeran teams up with The Pokémon Company for new Celestial song and video, which features a unique ‘sketch’ themed art direction from Yu Nagaba

The Pokémon Company is officially continuing to pursue its ongoing relationship with Ed Sheeran. Read on below to learn more:

ED SHEERAN TEAMS UP WITH POKÉMON FOR NEW SONG AND VIDEO

“Celestial” Recorded for Upcoming Pokémon Scarlet and Pokémon Violet Video Games

Bellevue, WA – September 29, 2022 – The stars have aligned as Pokémon mega-fan and international music superstar, Ed Sheeran, has collaborated with The Pokémon Company group on a new song, “Celestial”. His special track will appear in the highly-anticipated video games, Pokémon Scarlet and Pokémon Violet, launching November 18 exclusively on the Nintendo Switch family of consoles. Fans can get an early listen and enjoy the music video for the song which launches today on Ed’s official YouTube channel.

The “Celestial” video is inspired by Ed’s childhood fascination with the franchise and features some of his favorite Pokémon such as Pikachu, Squirtle, Machamp, Snorlax, and more. It follows a typical day in Ed’s life with a Pokémon twist and was directed by the award-winning Yuichi Kodama. Featuring a unique ‘sketch’ themed art direction from Yu Nagaba, whose style is reminiscent of the doodles that Ed drew of his Pokémon as a child, the video is full of surprises for fans to discover and transports viewers back to a simpler time in their childhood when the sky was the limit.

“I’ve played Pokémon since I was in primary school,” commented Ed. “Me and my brother used to have different versions of the games and would trade Pokémon together ‘til we each completed our Pokédex. I loved the cards but the games are what I lost myself in. I loved the whole world they created; it kept me distracted if there was negative stuff happening in my life/school that I wanted to avoid. It was a world I could escape into and I’ve played it ever since. Even though I’m 31 now, I still own the same Game Boy Color and play Pokémon Yellow or Pokémon Silver on planes and trains when I’m on tour. It’s such an honor to add a song into a Pokémon game and shoot a nostalgic video too. I hope you guys enjoy the song and video – it was a blast to film!”

“Working with a superstar like Ed has been a dream come true for us at Pokémon,” added Kenji Okubo, President of The Pokémon Company International. “We are all such big fans of his and, not only was he a joy to work alongside, his authentic love of everything Pokémon really shines through. Yuichi Kodama has done a fantastic job of capturing a feeling of pure childlike joy and sense of adventure within the video too. Both of their genuine adoration for Pokémon makes this a truly special collaboration and we can’t wait to see Pokémon fans and music fans singing along to Celestial. I hope everyone is also looking forward to enjoying the track later this year in the Pokémon Scarlet and Pokémon Violet games.”

Watch the “Celestial” music video now: https://youtu.be/23g5HBOg3Ic

“Celestial” is available now to purchase and stream here: https://edsheeran.lnk.to/celestial

Pokémon Scarlet and Pokémon Violet launch worldwide November 18, exclusively on the Nintendo Switch family of consoles. For more information, please visit: https://scarletviolet.pokemon.com/en-us/.

Ed Sheeran, Pokémon – Celestial [Official Video]

The official music video for Ed Sheeran, Pokémon – Celestial
Pre-save Celestial: https://EdSheeran.lnk.to/celestial

Credits:
Produced by Genki Kawamura
Director: Yuichi Kodama
Character Design: Yu Nagaba
CG Animation Production: MORIE Inc.
VFX Production: Khaki
Production: AOI Pro.
Animation Production: ENISHIYA inc.

#EdSheeran
#Pokémon
#Celestial

Source: The Pokémon Company

6 thoughts on “Ed Sheeran teams up with The Pokémon Company for new Celestial song and video, which features a unique ‘sketch’ themed art direction from Yu Nagaba

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