The Pokémon Company kicks off Pokémon Day 2024 countdown with a special illustration featuring Sygna Suit Gladion and Magearna from Pokémon Masters EX

The Pokémon Company has revealed its plans for this year’s Pokémon Day, and there’s sure to be something exciting for all types of fans out there!

Pokémon Day 2024 marks the brand’s 28th anniversary since the first Pokémon video games, Pokémon Red and Pokémon Green, launched in Japan on Feb. 27, 1996, kicking off a global phenomenon that catapulted Pokémon into one of the most popular and successful entertainment franchises in the world. Since then, the community of global Pokémon fans — known as Trainers — come together to celebrate their love for the brand on Pokémon Day, the pop-culture holiday observed annually on Feb. 27.

Source: The Pokémon Company