The Pokémon Company is bringing the ultimate sleepiness back to Japan as part of its Pokémon Sleep New Year campaign, continuing the game’s tradition of tying real-world moments to rest and routine. The campaign leans into Pokémon Sleep’s cozy tone, encouraging players to slow down and focus on better sleep habits during the busy holiday season. While details vary year to year, past New Year campaigns have included themed promotions and special touches aimed at starting the year on a relaxed note. It is another example of how Pokémon Sleep blends lifestyle ideas with familiar characters, using the New Year as a natural moment to reset, rest and check in with the app.
Source: Official Pokémon Sleep news and PokemonSleep.net
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