With Super Bowl LX The Pokémon Company officially kicked off its yearlong “What’s Your Favorite?” campaign to commemorate the franchise’s 30th anniversary during its big-game commercial, asking fans to think about their favorite Pokémon while showcasing stars like Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan and Young Miko with their chosen creatures in the spot. The celebratory push aims to bring together longtime Trainers and new fans alike with events, merchandise and other experiences throughout 2026 as Pokémon marks three decades since its debut in 1996.
Source: Pokemon.com and The Pokémon Company
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