The Pokémon Company has released new Pikachu 30th Celebration Plush and Plush Keychain items through the official Pokémon Center, adding more merchandise to the franchise’s ongoing anniversary-themed lineup. The collection features Pikachu in a celebratory design created to mark 30 years of Pokémon, with both the plush and keychain aimed at collectors and longtime fans. Anniversary merchandise has remained a major focus for Pokémon Center releases this year, especially as the brand continues building toward larger milestone celebrations across games, events and retail collaborations.
Source: PokemonCenter.com