The Pokémon Company has revealed the next theme for its Pokémon 30th anniversary celebration, with “sleep” taking center stage in a new campaign announced Aug. 31, 2026. The Japanese-language announcement teases a variety of sleep-related Pokémon content, with fans invited to discover more through an accompanying video and a dedicated 30th anniversary website. The campaign continues the celebrations surrounding Pokémon’s milestone anniversary and is expected to feature additional content tied to the sleep theme in the coming days.
Source: The Pokémon Company
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