Video: The Pokémon Company asks high school girls to do the entire Project Eevee dance in Japan

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As part of its ultra-popular and active Project Eevee initiative, The Pokémon Company recently unveiled a new music video dedicated to Eevee and the official mascot version for the iconic Evolution Pokémon. It seems as though The Pokémon Company is asking just about everybody to do the dance, from recognizable figures to high school girls: 【公式】イーブイマーチ登美丘高校ダンス部ver プロジェクトイーブイのテーマソング「イーブイマーチ」を登美丘高校ダンス部が踊ってみた！ 振り付け:パオパオチャンネル 【プロジェクトイーブイ】 Source: Pokemon.jp

Special Pokémon march featuring Pikachu parade takes place this weekend at Nihonbashi Gallery in Tokyo, Japan

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A special Pokémon-themed march featuring a Pikachu parade is set to take place this weekend at the Nihonbashi Gallery at Takashimaya S.C. in Tokyo, Japan. It will be held on October 6 and October 7 at 11 a.m., 2 p.m. and 4 p.m. - so fans have multiple opportunities to catch it. Attendees can also … Continue reading Special Pokémon march featuring Pikachu parade takes place this weekend at Nihonbashi Gallery in Tokyo, Japan

Video: Brand-new gameplay footage unveiled for Pokémon Let’s Go Pikachu and Let’s Go Eevee, October 5

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As promised, The Pokémon Company has invited another set of famous Japanese YouTubers to spend some hands-on time with Pokémon Let’s Go Pikachu and Let’s Go Eevee. You can check out a portion of おるたなChannel's play session with the upcoming duo of Pokémon games in the embedded video below. Pokémon Let’s Go Pikachu and Let’s Go Eevee are set to … Continue reading Video: Brand-new gameplay footage unveiled for Pokémon Let’s Go Pikachu and Let’s Go Eevee, October 5

Video: Learn how to dance to the entire Eevee March theme song from The Pokémon Company for Project Eevee

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As part of its ultra-popular and active Project Eevee initiative, The Pokémon Company has unveiled a new music video dedicated to Eevee and the official mascot version for the iconic Evolution Pokémon. You can check it out and follow along in the embedded video below: 【公式】「イーブイマーチ」ＭＶ プロジェクトイーブイのテーマソング、みゆはんが歌う「イーブイマーチ」に公式振り付けがついたMVができました！ 振り付けはパオパオチャンネルさん！ イーブイといっしょにみんなも踊ってみよう♪

Ghost-type Pokémon and Halloween Pikachu take over official social media pages for Halloween 2018

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The Pokémon Company has a lot in store for this Halloween season, including extensive plans for its official social media pages. Ghost-type Pokémon, Halloween Pikachu and other iconic Pokémon with festive attire have taken over social media, such as Twitter, which now displays a Halloween-themed Pikachu as the chief icon. You can check it out by clicking … Continue reading Ghost-type Pokémon and Halloween Pikachu take over official social media pages for Halloween 2018

New Pokémon pocket watch features male and female Pikachu from ITS’DEMO

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The Pokémon Company's partnership with Japanese manufacturer ITS’DEMO continues with a slew of new officially-licensed merchandise. One its latest products is a Pokémon-themed pocket watch that displays both male Pikachu and female Pikachu with an electrifying connection between them. The watch costs 7,800 Japanese Yen - which equates to about $70. Pre-orders for this product … Continue reading New Pokémon pocket watch features male and female Pikachu from ITS’DEMO

The Pokémon Company teams up with Lawson to offer new fried chicken flavor inspired by Eevee

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As part of its ultra-popular Project Eevee initiative, The Pokémon Company has teamed up with Japanese convenience store Lawson for a unique partnership in Japan. A brand-new fried chicken flavor is now available for purchase at Lawson stores, inspired by none other than the iconic Evolution Pokémon, Eevee. Check out the embedded posts below to … Continue reading The Pokémon Company teams up with Lawson to offer new fried chicken flavor inspired by Eevee

New Eerie Delights collection and Pumpkin Pikachu Halloween line now available at the Pokémon Center

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Pikachu and Friends Gear Up for Halloween. Check out the spooky new plush and other fun accessories in the Eerie Delights collection at the Pokémon Center. You can tell the Halloween season is upon us when even the Pokémon don frightening costumes and begin their celebration. You can partake in the festivities, too, with the … Continue reading New Eerie Delights collection and Pumpkin Pikachu Halloween line now available at the Pokémon Center