There are four main reasons for the international success of Pokemon GO, according to The Pokemon Company president and CEO Tsunekazu Ishihara, who also served as producer of the popular mobile game. “The Pokemon boom of 18 years ago paved the way,” Ishihara said in a recent interview. “It took two years for Pokemon to boom worldwide 18 years ago, but Pokemon Go spread in a week.” He refers to the phenomenon as a “Pokedemic,” likening it to a pandemic. A list of the four reasons is as follows:
- Firstly, it is a cross-generational success.
- Secondly, social networking sites, such as Facebook and Twitter, played a key role in making Pokemon Go a global success.
- Third, the rise of unicorns cannot be ignored. These are startups valued at $1 billion or more. Niantic, the game’s co-developer, which was spun off from Google, is one such company.
- Lastly, advancements in information technology have greatly contributed.
Source: Nikkei
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