Pokémon GO helps shape Nintendo’s mobile strategy

The following statement comes from Nintendo president Tatsumi Kimishima, in regard to Nintendo’s Pokémon GO-inspired mobile strategy:

“With our mobile business, we have three goals. One, of course, is because there are so many mobile devices in the marketplace and in the hands of consumers, this is a great tool for us to push our IP to a large number of people. This is a great way to introduce them to our franchises and characters, and thereby bring them back to Nintendo’s dedicated hardware as well as introduce them to Nintendo’s expanded software library.

“Number two, we’d like mobile to be a pillar in and of itself—a business pillar that is profitable.

“And the third goal for our mobile business, in the same way it worked for Pokémon, is to use games on mobile devices to increase the sales of other games we develop with the same characters. This is synergy, right? In this way we hope customers will purchase other related goods and services, too. We want to use this synergy.”

Source: TIME