Video: The Pokémon Company teams up with Singapore Police Force for Crime Prevention Campaign featuring Pikachu

The Pokémon Company has teamed up with the Singapore Police Force for an extensive Crime Prevention Campaign 2018. This campaign kicked off on March 10 and runs through March 18 at the Jurong Point Shopping Centre in Singapore. Participants can take part in a meet-and-greet session with Pikachu, various carnival games and educational booths. The campaign was launched by Jurong police division commander and Assistant Commissioner of Police Koh Wei Keong, along with Susumu Fukunaga, corporate officer of The Pokémon Company. It is underscored by three key messages that are included in notebooks, folders and car decals that were given away at the booths. The messages are:

  1. Don’t take dimly lit shortcuts
  2. Don’t buy counterfeit goods; and
  3. Don’t use your mobile phone while driving.

ACP Koh said this is the first time the SPF is collaborating with The Pokemon Company in crime prevention. “With the appeal of the Pokemon characters, we hope to be able to reach out to more members of the public on crime prevention,” he said. “We certainly look forward to more opportunities like this in the future.” To see attendees posing for pictures alongside giant mascot versions of both male and female Pikachu, check out the embedded video below:

Source: The Star Online


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