Pokémon mascot Pikachu ranked as the second most iconic character in Japan, right behind Doraemon but before Nintendo’s Mario

The Pokémon franchise’s chief mascot, Pikachu, has been ranked as the second most iconic character in Japan, right behind Doraemon but before Nintendo’s very own Mario. A complete list of the top 10 is as follows:

1. Doraemon
2. Pikachu
3. Mario
4. Anpanman
5. Hello Kitty
6. Son Goku
7. Totoro
8. Gundam
9. Godzilla
10. Sailor Moon

Source: Reddit.com